Personal and Business Branding

November 1st, 2012  |  Published in All Posts, Everything, Grafica 2, Graphica

Personal and business branding is the process through which an individual (e.g. artist, sports player, media person, politician etc.) or a business becomes a brand-name. Branding has a content side (you may notice I also write something about each image), an internet side (my site is excellent. Yay. But do people know it?) and a visual side, which includes graphics and photography. This is my specialty.

Let’s look at the personal/business branding I’ve made for Thamar Eilam Gindin, an Israeli Iranist and Iranian-linguist. Dr. Gindin lectures about Iran and makes people realize that while Iran and the Islamic Republic may happen to share a land at this period of time, they are by no means synonymous. We Iranians are very thankful for her for that. She recently published a book (only in Hebrew, unfortunately) that introduces the real Iran – the one before the Islamic invasion – to Israelis. I heard an interview with her on the Persian Voice of Israel, and that’s how we became Facebook friends. She kindly accepted my humble present – an Iranian re-branding. In return, she allowed me to use all the materials on my site.

You can click on each image to read about the work-process and the thoughts behind it.

It started with the logos:

Thamar E. Gindin logo

Thamar E. Gindin logo. Click for full story.

Thamar Eilam Gindin logo - vertical, site colors

I also made her a personalized-branded Facebook cover image, which is exactly the size of a cover photo, and includes a built-in white space for the head. This is how it looks on Facebook:

Thamar E. Gindin, Facebook cover image screenshot

Thamar E. Gindin, Facebook cover image, screenshot with permission. Click for full story.

Last, but not least, a flyer advertizing her seasonal lectures. As an Iranist and an ex-surrogate mother, February March is her high season, with Purim (the feast of lots), a holiday that celebrate a story that happens in Ancient Iran, as well as the Israeli Family Day and International Woman Day – both suitable for lectures about surrogate motherhood and about Iranian women.

Thamar E. Gindin Lecture flyer

Thamar E. Gindin Lecture flyer. Click for full story.

My average reader doesn’t understand Hebrew, which is excellent. You can’t let the content divert you. What’s the impression you’re left with after seeing this flyer?

All my texts, pictures and graphics are licensed cc-by-nc-sa. You are welcome to share and make non-commercial use of them, as long as you give me proper credit and a link, and allow others to do the same. Contact me, here on the upper left side, if you want to make commercial use of the materials on the site, or if you would like me to be your personal, event or business photographer and/or graphic designer.

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