XERXES – ARS LVMINIS

Last year Rabbi Abraham Gisser* published a Nowruz Greeting for the Iranian people in Thamar E. Gindin’s blog. I’ve helped Thamar translate it to Persian, and designed this graphic greeting, which is made of Iranian elements, that create a shape similar to Magen David. The most prominent Zoroastrian element is the Fravahr, that winged being with […]

Dear viewers, the Pepsi logo was supposed to be projected on the moon tonight, but the image of the Late Emam won, just as it did thirty something years ago. Because many people don’t believe this, I’ve decided to show you more clearly how to see Chomejni in the moon crescent. Once in a while this […]

The Persian Gulf has been called that for thousands of years, long before the Arab people gained power through Islam and conquered the whole area, including Iran. The Achaemenid King Darius, who ascended the throne in 521 BCE, calls it draya tya hačā pārsā aitiy – the sea that comes from Persia. Iran has always maintained […]

Personal and business branding is the process through which an individual (e.g. artist, sports player, media person, politician etc.) or a business becomes a brand-name. Branding has a content side (you may notice I also write something about each image), an internet side (my site is excellent. Yay. But do people know it?) and a […]

This is my logo. I prefer to let you interpret it. What do you see? What do you understand? What message does it convey? Let me just say that “seX” in Latin means “six”, though this number has no particular meaning to me. Just wanted to make the point that it’s not ME who has […]

I love designing cover images for Facebook, which are the exact size so you don’t have to move them around and decide which part you want to give up, and they have a little frame for the head. In the series of FB cover images, I want to tell you a bit about my work […]