Nowruz Piruz

March 17th, 2013 by Xerxes | Comments Off on Nowruz Piruz

Happy Nowruz, Nowruz Piruz. Israeli greeting for Nowruz.

Last year Rabbi Abraham Gisser* published a Nowruz Greeting for the Iranian people in Thamar E. Gindin’s blog. I’ve helped Thamar translate it to Persian, and designed this graphic greeting, which is made of Iranian elements, that create a shape similar to Magen David. The most prominent Zoroastrian element is the Fravahr, that winged being with […]

Welcome to Facebook, Beelzebub

December 30th, 2012 by Xerxes | Comments Off on Welcome to Facebook, Beelzebub

Chameneji on Facebook

Sejjed Æli Chameneji (see my transcription to read this) opened a Facebook page, which is quite funny, because it’s blocked in the Islamic republic. I’ve already been blocked there, as have been many Iranians who wrote some true things (many asked him what filter-breaker he’s using…). But no hard feelings. I’ve decided to welcome Chameneji […]

Chomejni instead of Pepsi

November 30th, 2012 by Xerxes | Comments Off on Chomejni instead of Pepsi

Chomejni in the moon

Dear viewers, the Pepsi logo was supposed to be projected on the moon tonight, but the image of the Late Emam won, just as it did thirty something years ago. Because many people don’t believe this, I’ve decided to show you more clearly how to see Chomejni in the moon crescent. Once in a while this […]

Holocaust Day Timeline

November 15th, 2012 by Xerxes | Comments Off on Holocaust Day Timeline

Holocaust Day Timeline

I’ve always felt a certain affinity to the Jewish people and identified with their fate. The two nations have had a long common history – Cyrus the Great allowed the Jews to return to their homeland, and young Israel helped Iran become a modern country and overcome the adverse affects of earthquakes (without their help, […]

Google Maps and the Persian Gulf

November 7th, 2012 by Xerxes | Comments Off on Google Maps and the Persian Gulf


The Persian Gulf has been called that for thousands of years, long before the Arab people gained power through Islam and conquered the whole area, including Iran. The Achaemenid King Darius, who ascended the throne in 521 BCE, calls it draya tya hačā pārsā aitiy – the sea that comes from Persia. Iran has always maintained […]

Still Life in Tehran

November 3rd, 2012 by Xerxes | Comments Off on Still Life in Tehran

Still Life in Tehran

I know it’s internetly “wrong”, but I want this picture to be larger than the post’s width. This picture always gives me a pleasant shiver, and the bigger it is the deeper I feel it. I took this picture in Tehran, shortly after falling in love, and after a long time with no inspiration. Flowers […]

Personal and Business Branding

November 1st, 2012 by Xerxes | Comments Off on Personal and Business Branding

Thamar Eilam Gindin logo - vertical, site colors

Personal and business branding is the process through which an individual (e.g. artist, sports player, media person, politician etc.) or a business becomes a brand-name. Branding has a content side (you may notice I also write something about each image), an internet side (my site is excellent. Yay. But do people know it?) and a […]

We are all organs of one another – Saadi

October 28th, 2012 by Xerxes | Comments Off on We are all organs of one another – Saadi

All men are the limbs of one body.

This is one of the most famous verses of Persian poetry, maybe even the most famous. It was written by the 12-13 century Shirazi poet Saadi: بنی آدم اعضای یکدیگرند که در آفرينش ز یک گوهرند چو عضوى به درد آورد روزگار دگر عضوها را نماند قرار تو کز محنت دیگران بی غمی نشاید که […]

My Logo

October 20th, 2012 by Xerxes | Comments Off on My Logo


This is my logo. I prefer to let you interpret it. What do you see? What do you understand? What message does it convey? Let me just say that “seX” in Latin means “six”, though this number has no particular meaning to me. Just wanted to make the point that it’s not ME who has […]

Facebook Cover image

October 15th, 2012 by Xerxes | Comments Off on Facebook Cover image

I love designing cover images for Facebook, which are the exact size so you don’t have to move them around and decide which part you want to give up, and they have a little frame for the head. In the series of FB cover images, I want to tell you a bit about my work […]

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